Ware Jewelers of Auburn, Alabama, offers high quality engagement rings, certified loose diamonds and gemstone bracelets. They also offer Rolex watches and cash for gold services in Auburn, Opelika, Montgomery and Spanish Fort, AL.


Ware Jewelers was founded in 1946 by Mr. Lamar Ware at the location it currently occupies at 111 South College Street in Auburn, Alabama. After graduating from Auburn University, Mr. Ware took a risk by investing his graduation gift of $5000.00 and began his vision.  Ware Jewelers has since grown into a major multi-million dollar business with additional locations in Opelika, Montgomery and Spanish Fort.  Ware Jewelers continues to be family owned and operated under the direction of Ronnie and Tina Ware.

Ware Jewelers believes service is important and employs a staff of full-time professionals with four jewelers, four Certified Gemologist Appraisers of the American Gem Society, four Graduate Gemologists, and an engraver. The custom design expert is available to assist you in planning and creating a beautiful one-of-a-kind heirloom piece.  In addition, there are three watch technicians that are capable of servicing most watch brands.  As an authorized Rolex dealer, Ware Jewelers offers Rolex sales and service.  Led by a Certified CW21 Watchmaker (American Watchmakers-Clockmakers Institute), the premier watch department is located on location in Auburn and features state-of-the-art equipment.  This allows the majority of repairs to be completed onsite.

Ware Jewelers’ 371 years of combined experience has proudly earned them a 2008 award as one of the Top 10 Designer jewelry stores in the nation and, more importantly, voted by their customers the #1 jeweler in Auburn, Opelika and Montgomery. They have the two finest watch lines in the world and are proud to have been chosen by designers such as David Yurman, John Hardy, Mikimoto, Tacori, Pandora, and Roberto Coin. Each Ware Jewelers location features unique products and are diverse in their brands.

Ware Jewelers offers the area’s largest selection of loose diamonds and engagement mountings from lines like Henri Daussi, Tacori, Gottlieb & Sons, Penny Preville and Jeff Cooper. When you are ready for the ultimate commitment, their certified diamond consultants are available to answer your questions and help you understand the different characteristics of diamonds. Ware Jewelers personally selects every diamond for cut, color, clarity and carat weight.  All diamond solitaires come with a lifetime trade-in guarantee so you can buy with confidence and know you received the best quality diamond at a fair price.

Over the years, Ware Jewelers has earned a reputation for extraordinary jewelry of rare quality. It can be easy to forget that same fine quality is also available for gifts needed when working with a smaller budget, perhaps an office gift or friend’s birthday.  As a member of The Continental Buying Group, WJI is given the opportunity to buy the best merchandise at the lowest possible prices. So whether you are buying a gift for $25 or $25,000, you can be confident that you won’t find a better value than that of Ware Jewelers.

Need a baby gift? Ware Jewelers has the gift they will treasure for a lifetime. They have baby jewelry available in sterling silver, white and yellow gold. Be sure to visit the baby giftware department where they carry lines such as Salisbury Pewter, Lunt, Royal Doulton, and Empire Pewter.

Ware Jewelers also carries handcrafted jewelry and silver chests by Reed and Barton, watch winders, Swarovski jewelry and figures and Mont Blanc writing instruments.  They have an array of men’s gifts; including cuff links, business card cases, money clips, and tie tacks. Their giftware department also includes a fine selection of Auburn and Alabama memorabilia, along with eagle and tiger figurines.

Ware Jewelers (Opelika) offers a full-service bridal registry program including an online registry for your convenience. When the occasion arrives, visit them and let one of their bridal experts assist you in your pattern selections.  They have a vast selection of china, crystal, and gifts.  For china choose from companies such as Juliska, Royal Crown Derby, Kate Spade, Gien and Wedgwood.  You’ll also find lines such as Waterford, Match, Beatriz Ball, Julia Knight, Mariposa, and Arthur Court.  If you are in need of a bridesmaid or usher gift instead, Ware Jewelers has an exceptional selection of gift ideas that will be sure to please.

Gift wrap is complimentary on every Ware purchase and includes their signature gold and green wrap.  They want to be your jeweler and want you to be proud to say, “It came from Ware’s”.