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Alter’s Gem Offers Certified Diamond Jewelry to it’s Customers from Past many years. Alter’s Gem Situated in Beaumont, Texas and offers Rolex Watches and other Designers Jewelry With Unique Designs.
Alter’s Gem Jewelry was founded in Port Arthur, Texas in 1915 by Morris L. Jacobs. The formation of this three-generation family business was itself an example of our strength, determination, and flexibility. Mr. Jacobs went to Port Arthur after his dry goods retail operation (which had a fine jewelry department) was destroyed in a great flood. He convinced Merchants Bank to loan him $3000 to get started, an amount paid in full within the first year of operation.
Mr. Jacobs expanded his business to Beaumont, Texas in September, 1929.
In 1950, Nelson Alter, the son-in-law of Mr. Jacobs, joined the business and within a very short time was made President. Mr. Alter began expanding the business, learning from Mr. Jacobs’ innovative style. The business grew to as many as twelve stores in two states. Fine and exclusive jewelry and watch franchises, such as Rolex, were awarded to our company. We developed our own trademarked diamond, “GEM-LIGHT” and proved scientifically that is was a better, more brilliant cut diamond than that offered by our competitors.
Today, Alter’s Gem Jewelry is into its third generation being led into its future by Brian Alter.
In addition to the retail store, there is an innovative new division. The corporate show division expands the Alter’s Gem Jewelry market beyond the limits of Southeast Texas and Southwest Louisiana. Today this division profitably performs over 100 charitable fundraising shows benefiting hospitals and hospital auxiliaries and charitable organizations such as the Children’s Miracle Network. And these shows are coast to coast-Oregon to North Carolina and points between.
Alter’s Gem Jewelry continues to grow and prosper, now supporting 20 employees, as a result of the innovation, flexibility, and determination that began with our founder, Morris Jacobs, and handed to each of the next two generations-Nelson Alter and Brian Alter-a spirit we hope will again pass to the next generation of Alter children.
