THE SOURCE FINE JEWELERS

The Source Fine Jewelers in Rochester, NY has been a locally owned and operated business since its founding in 1978. The Source Fine Jewelers specializes in Anniversary Bands, Diamond Engagement Rings, Certified Loose Diamonds, Wedding Bands and Bridal Jewelry. Our jewelry stores situated at Rochester, New York, USA.

“The Source Standard of Excellence.” This is the motto of The Source Fine Jewelers. After its two Rochester locations have been named “Rochester’s Choice Jewelry Store” by the readers of The Democrat and Chronicle, Rochester’s leading daily newspaper, for an unprecedented eleven years, it must be working as a pretty good motto. But what exactly is “The Source Standard of Excellence?
 
First, it is the promise that Ari Simonian said to himself every day when he opened the first location in 1978. It helped to give him focus as he built the business on his own, and it served as the answer to the question he always asked himself: what can I do to make the customer’s experience better?

It is the philosophy they follow when it comes time to introduce a new designer into the collection of diamond engagement rings, wedding bands, bridal jewelry and fine jewelry like diamond earrings, diamond necklaces and diamond bracelets. Does the designer match the family’s passion for providing the finest product? Do they stand behind their product? Do they use only the best materials available? Such designers that pass the test include Dashing Diamonds, EK Designers and Hershey, among many others.

It is the affirmation that every employee embodies on a daily basis, including Ari who still runs the business, now aided by his daughter Sandra and his daughter John. It means that each employee will treat each customer like they are the only person in the room. It means that the staff will be professional, with all the requisite knowledge to answer every question the customer might have, as well as be personable, so that each one of those customers will be completely at ease.

Finally, it means recognizing that each customer has a choice when it comes to their jewelry needs. By maintaining and exceeding “The Source Standard of Excellence” every day, they continually position themselves as the region’s leader among jewelry stores. It is a commitment that they do not take lightly, and it is reflected in their eleven years of being voted number one. Now it is your turn to see why the people of Rochester think so highly of The Source Fine Jewelers.