For more than 30 years, when residents of San Carlos and the surrounding area wanted to get the best fine jewelry at the fairest price, they knew there was only one store they had to visit. Now entering their second generation of ownership, Geoffrey’s Diamonds and Goldsmith is the jewelry store to visit when shopping for diamond engagement rings, wedding bands and other bridal jewelry as well as a full selection of diamond earrings, diamond rings and diamond necklaces. They are also the region’s leading retailer when it comes to certified loose diamonds.

It takes a lot to become the trusted source for diamond engagement rings and other fine jewelry. The first step is to make sure that the selection being offered is wide enough to have something for everyone. No two brides are alike, nor should any two engagement rings be alike. That is why owner Nikko Kandhari and his staff offer jewelry from more than two dozen different designers. Their extensive list of diamond engagement rings includes designer, three stone, Halo, channel set, Pave set, prong set and even diamond solitaire and colored stone diamond engagement rings.

The second step is being sure to offer their customers more than just wedding jewelry. Their selection of fine jewelry includes designer watches, fashionable Morganite Collection and Tanzanite Collection jewelry and a full line of diamond bracelets, diamond necklaces, diamond earrings and diamond rings. No matter what a person’s jewelry needs may be throughout the years, Geoffrey’s Diamonds and Goldsmith will have what they are looking for.

The final step, the one most crucial to lifting a jewelry store above their competition, is a fierce commitment to customer service. Among the staff are several licensed Gemologists and the store is a proud member of the Gemological Institute of America, the American Gem Society and several other national and statewide organizations. Every member of Nikko’s staff is dedicated to providing the best and most knowledgeable experience for each customer that comes through the door.

Just as the jewelry store has started its second generation, so too have their customers, as the staff of Geoffrey’s Diamonds and Goldsmith now sell diamond engagement rings to the sons of those who also bought their engagement rings from this venerable and trusted source. For your next fine jewelry purchase, discover what your friends and neighbors have known for more than 30 years.