585-586-9145 (585) 586-5856


The Source Fine Jewelers in Rochester, NY has been a locally owned and operated business since its founding in 1978. The Source Fine Jewelers specializes in Fine Bridal Jewelry, Anniversary Bands, Diamond Engagement Rings, Certified Loose Diamonds, Wedding Bands, Solitaire Ring Settings, Ring Inserts, Wraps, Guards, Gemstone Wedding Bands, Alternative Metal Bands, Traditional Gold and Platinum Wedding Bands, Charms, Men's Fashion Promise Rings, Pearl Stud Earrings, Gold Chains, Women's Necklaces, Lockets, Tennis Bracelets, Anklets, Birthstone Jewelry, Custom Design Jewelry at their jewelry stores in Rochester, Victor, Greece, NY, New York.

Visit their store for same day Jewelry Repairs, Cleaning, Inspection, Appraisals, Engraving, Restoration, Ring Resizing, Financing, Insurance services. They also offers Watch Repair and Battery Replacement, Sell Your Old Gold Jewelry, Cash for Gold, Sell Your Diamond Jewelry for Instant Cash in Rochester, Victor, Greece, NY, New York.

“The Source Standard of Excellence.” This is the motto of The Source Fine Jewelers. After its two Rochester locations have been named “Rochester’s Choice Jewelry Store” by the readers of The Democrat and Chronicle, Rochester’s leading daily newspaper, for an unprecedented eleven years, it must be working as a pretty good motto. But what exactly is “The Source Standard of Excellence?

First, it is the promise that Ara Simonian said to himself every day when he opened the first location in 1978. It helped to give him focus as he built the business on his own, and it served as the answer to the question he always asked himself: what can I do to make the customer’s experience better?

Twelve years later John opened their third store in the prestigious Eastview Mall in Victor New York. Today, it's three locations serve the entire Rochester market and makes The Source the largest diamond and jewelry company in the region.

It is the philosophy they follow when it comes time to introduce a new designer into the collection of diamond engagement rings, wedding bands, bridal jewelry and fine jewelry like diamond earrings, diamond necklaces and diamond bracelets. Does the designer match the family’s passion for providing the finest product? Do they stand behind their product? Do they use only the best materials available? Such designers that pass the test include Dashing Diamonds, EK Designers and Hershey, among many others.

It is the affirmation that every employee embodies on a daily basis, including Ara who still runs the business, now aided by his daughter Sandra and his son John. It means that each employee will treat each customer like they are the only person in the room. It means that the staff will be professional, with all the requisite knowledge to answer every question the customer might have, as well as be personable, so that each one of those customers will be completely at ease.

Finally, it means recognizing that each customer has a choice when it comes to their jewelry needs. By maintaining and exceeding “The Source Standard of Excellence” every day, they continually position themselves as the region’s leader among jewelry stores. It is a commitment that they do not take lightly, and it is reflected in their eleven years of being voted number one.

Now it is your turn to see why the people of Rochester think so highly of The Source Fine Jewelers.