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David Kelley’s passion was diamonds. He educated himself, and loved only the highest quality diamonds. David noticed that the rings he purchased from his suppliers had such lower quality diamonds that a large contrast was evident when Kelley’s brilliant diamonds were placed in the center. When David asked his suppliers to manufacture the same rings with better quality diamonds, he received the backlash reactions of, “It will cost too much.” “The customers can’t tell the difference.” David believed Kelley his customers were much savvier; and would demand a far more beautiful piece.
Today, under the leadership of Kristin Kelley, Graduate Gemologist, President and CEO and Kim Ingram, Vice President and CFO, Kelley Jewelers carries on the legacy by continuing to buy gold and loose diamonds directly from the source, and contracting labor in the United States. This allows control of both the quality and the cost. It is the secret to Kelley’s success, offering whiter, brighter diamond jewelry at a more affordable price.
