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Jewelry Shopping: Crucial Tips

In this article, we share everything you need to know when you’re out shopping for jewelry. Not only does this cover fine jewelry but it provides crucial tips on purchasing fashion jewelry as well. 

There is a variety of options to choose from and for most people that is the biggest hurdle. Don’t get me wrong, it’s great to have so many options. That way you can make sure there is at least one style that looks incredibly good on you. But the problem arises when you aren’t sure which one it is.
In this guide by Johnny Roe, he shares the industry’s most important shopping advice
You need to know the type of gem that you are purchasing. You have three options as far as the type of gem: natural, imitation and synthetic. While natural and synthetic stones are the real deal, imitation stones are made to look like a real gemstone, but could be anything from colored glass to plastic. Natural comes from the ground, while synthetic ones are created in a lab.
If you have a round face, stay away from long dangling earrings. Such earrings generally make your face look rounder and draws attention away from great features you may have. Instead, opt to purchase small dangling earrings or stud earrings for a look that enhances your round face and features.
When going shopping for diamonds, make sure to set yourself a budget and stick to it. The world of diamonds can seem overwhelming and the prices vary a great deal. By keeping a budget in mind, you can cut down the vast variety, to a much more sensible variety to choose from.
When buying jewelry for someone you love, find out what they’re favorite color is. Some people don’t like gold, or don’t like silver, or maybe they love the combination of red and gold. Look at the jewelry the person already wears, find out their favorite color, then combine the two!
Remember that even costume jewelry needs careful attention. Stones in costume jewelry are usually held in place with glue instead of a physical setting. You will need to avoid immersing your jewelry and make sure to stay away from the use of harsh chemicals. Use a damp cloth, then dry it with another clean, dry cloth. This will keep any costume jewelry that you have looking great.
Be very careful with the types of beauty products that you wear near your fine jewelry. Some types of perfumes and even many lotions include ingredients that can damage your jewelry over time. Try to wear perfume in locations that won’t make contact with whatever you are wearing and you will be able to avoid this problem.
To take care of your diamond jewelry all you need is a baby toothbrush, ammonia, water and a soft cloth. You soak your jewelry in a little bit of ammonia mixed with water and then scrub it softly with the toothbrush. This will help remove all of the grime that builds up on it. Then rinse it off with water and dry with the cloth. It will shine like new after this.
If you’re looking for a good piece of jewelry on a budget have you ever considered a pawn shop? Often times people in hard financial times pawn their jewelry, even brand new and in pristine condition. This affords you the opportunity to get a fine piece of jewelry at a fraction of the price!
If you wear fashion jewelry you have to keep in mind that it cannot be cleaned the same as regular jewelry. You should wipe it with a damp cloth and then dry it. Soaking it in water can lead to damage since most fashion jewelry is made with jeweler’s cement.
Avoid spraying your perfume or hairspray after putting your pearls on. Instead, spray first and then put your jewelry on. Pearls are extremely porous and absorb chemicals found in things like hairspray and perfume very easily. Minimize the contact between your pearls and such chemicals to keep them beautiful.
Always remove your jewelry before swimming. Chlorine is damaging to many types of metals that jewelry is made of. Salt water can also degrade jewelry. You can extend the longevity of your pieces and keep their beauty intact by removing them prior to swimming.
As you can see, buying or selling jewelry isn’t nearly as difficult as it may appear. It just requires doing research, some legwork, asking questions, getting certificates and other related jewelry material. The work will pay off once you see how it can help you with your jewelry buying and selling goals. Read full post  
Make sure you buy jewelry only from a reliable source. It is important that you try on different styles to see which one suits you. 
Where to Get Loose Diamonds in Tampa 
now to find your style and purchase your favorite jewelry items.

Jewelry Shopping Tips

Low-clarity Diamonds and Fracture Filling: Controversial Enhancements

Fracture filling is a process to improve the clarity of low-quality diamonds by filling the fractures and inclusions with a specialized epoxy like refractive substances. These substances closely match the refractive index of diamonds and are hard to detect without expert intervention under technological assistance. Fracture-filled diamonds are disregarded in the industry and most diamond dealers refrain from having anything to do with them.

As a professional in the diamond industry, and even as a buyer, you should know all you can about fracture filling.

Here is a comprehensive guide to fracture-filled diamonds by William George Shuster from JCK.

What Store Managers Must Know About Fractured-Filled Diamonds

More than ever before, today’s jewelry store manager has to be a know-it-all. He or she must understand new technology and new retailing strategies in order to direct buying and selling, merchandising, repair, custom design, hiring and a dozen other tasks. Yet rarely does any single source offer information and guidance. This new JCK series is designed to help fill the gap.

The goal is to take a single development that affects every job in the store and offer guidance on what the staff needs to know to make it work. The first choice: fracture-filled diamonds. see here full post….

By now, you should be able to understand what fracture filling involves and entails. For more information, visit Preferred Jewelers International.

This is What to Gift New Moms This Mother’s Day

Are you prepared to surprise the new mom this 8th of May? 8th of May is the second Sunday of May 2016 and is what’s known as Mother’s Day, in case you were wondering. One of the only days that’s dedicated to honoring what is arguably the most important member of a family, Mother’s Day should never be forgotten; especially so, if there’s a new mom in the family.

Liz from Designers & Diamonds provides her suggestions on the best gift for new moms.


Mother’s Day Gifts for New Moms


Mother’s Day is May 8th. I repeat, Mother’s Day 2016 is May 8th. That’s in a smidge over two weeks, so now would be the time to start shopping. Unless you want to be like me and panic on May 2nd, frantically searching through awful novelty gifts to see what will arrive in time with Amazon Prime. Do as I say, not as I do!


Click here for more information


Preferred Jewelers International offers free Nationwide Warranty for items of jewelry purchased from any of its associate retailers. So, you can get your jewelry repaired, cleaned and checked from any Preferred Jeweler in your town, even if you move to a different location.

With over 206 retail locations, Preferred Jewelers International is one of the largest associations of independent jewelers in the United States.

Learn About Diamonds

Looking for Diamonds? When shopping for a diamond, it is important to know how they are evaluated. There are a variety of factors which affect the price of a diamond. Our comprehensive guide helps you understand the 4 C’s of diamonds (carat, color, clarity, cut) – and more – to ensure the maximum quality and value of your Diamond selection.

In the following article by Blue Nile Guide is designed to give you the tools and information you need to properly evaluate diamond quality and value with confidence.



For most people, buying a diamond is a new experience, but that doesn’t mean it should be overwhelming. Understanding a diamond’s quality characteristics is straightforward and simple.

Blue Nile’s diamond education is designed to answer all your questions. It explains a diamond’s characteristics, how those characteristics influence appearance, and which are more important than others. In just a few minutes you’ll know everything you need to know to find your perfect diamond. See full post here.

Jewelry clients offers a great collection of loose diamonds and diamond jewelry store in Scottsdale AZ, Arizona. Shop now.

The Complete Guide to Engagement Rings

Engagement Ring – Symbol of love and a token of your willingness to take the relationship to the next level.

Getting engaged is one of the most important and emotional moments in your life which makes choosing the right engagement ring to symbolize your love together. An engagement ring is one of the biggest purchases of your life.  We’ve put together the ultimate guide to help you purchase an engagement ring that your girlfriend will flip over.


In the following article by Blue Nile explains in detail the steps to follow before buying the engagement ring for your love.


Thousands of couples around the world have trusted us with their most important moments. With the largest selection of diamonds and meticulously designed, handcrafted rings, we’re here to help you find the way to your perfect engagement ring.


For a purchase that will last a lifetime, there are important considerations to make. For the best value, choose a budget that’s right for you and start with a ring style. Then devote the remainder to a beautiful, certified diamond.

See full post here

And now, off to start shopping… Best of luck! Shop our exclusive collection of Diamond Engagement Ring, Bridal Jewelry,  Anniversary Rings, Custom Jewelry, certified loose diamonds in Portland, OR, Clackamas, Oregon, Visit: LAROG BROTHERS.

Jewelry Store: Improve Customer Experience

Little can be more exhausting for a buyer than getting stuck in indecision. It is the responsibility of the store to make the shopping experience easy and engaging. The customer experience should be streamlined and disentangled from complex activities. In order to ensure customer satisfaction, a retailer needs to understand customer behavior.

Signs Speak

People want their shopping experience to be uncluttered. It breaks their stride to keep asking store staff for directions to the right section, and nobody wants that. Enter signs.

Signs are simple yet effective; they speak to the customer. When used correctly, signage can be more helpful than store staff.

As a retailer, you want signs to directly communicate with the shopper – providing information that is short and to the point.

Complimentary Services


To hold customer attention, give them something they can work with. Free complimentary WiFi for customers, for instance, is a good way to keep the customer engaged at your store. Depending on the services you use, customers will have to enter their name and email or take a short survey that contributes directly to your business in order to use the free WiFi. You can also ask your customers to rate their shopping experience and its different aspects. Based on that data, you can improve your business further.

Friendly Staff

In a market where every retailer is selling the best products, what makes a brand stand out is customer experience. That is the key brand differentiator. To make a lasting impact, make sure your staff are helpful and treat customers with respect. If you make a good impression, customers might even recommend your store to their friends. Customer satisfaction forms the backbone of word-of-mouth marketing.

Quick Responses

Nobody likes to wait in vain; not even for those couple minutes it takes for you to finish your call before you can attend to the customer. Acknowledging the customers’ issues is as important as providing solutions to them.

Provide More Choices

Choices create opportunities. The more choices you give to your customers, the more likely they are to make purchases. Provide options for gift wrapping, free shipping and special discounts on every purchase.

Interact With Customers

That’s right. Let every customer that visits your store take something from it. Having style advisors at your store is always a great idea and a good way to make your customer feel comfortable. You can also install touch screens and interactive mirrors to let customers explore your products at their own convenience.

Employee Satisfaction

Your business is represented by your employees. A good business should dedicate some time to employee training. When employees are well-trained and happy in their job, it shows, and happy employees make happy customers.


A successful retailer never stops researching. The basic truth about the market is that it keeps evolving; and the rate of evolution seems to be going upwards. In a changing market, it’s impossible to survive without staying in touch with the latest trends and market patterns. The best course of action is to keep evolving at the same rate as the market.

For more information visit –  Preferred Jewelers International

Buying a Diamond: Spot the Fakes

As the market steadily moves away from conflicted diamonds and the demand for conflict-free and even lab-grown diamonds increases, it’s getting hard to keep track of the new and different kinds. Among newer varieties of diamonds, you are liable to be duped into buying a fake diamond in lieu of purchasing a new variety.

Luckily for us, Megan Willett writes about ways to tell a real diamond from a fake one. Here’s the article from Business Insider

5 Ways To Spot A Fake Diamond

One of the most common questions that gemologists are asked is how to tell the difference between a real diamond and a fake stone.

We spoke with Reyne Hirsch, a 20th-century decorative arts expert and consultant for the global online marketplace Lofty, about how to tell when a diamond is real, and when and why to take it to an expert. See full post here

REMEMBER: lab-grown diamonds are not nearly worth as much as naturally-occurring diamonds. So keep yourself educated on the market trends and the recent developments in diamond mining and manufacturing. Happy and careful buying to you all!

Preferred Jewelers International is one of the most prestigious organizations in the Jewelry Industry. Our vision is that we will be the largest association in the world of Independent Jewelry Retailers

Personalized Jewelry Ideas for Valentine’s Day

Valentine’s Day is in just a few weeks. Whether you’re madly in love or a sucker for sweet talkers. Valentine’s Day is that one day of the year where you can be fully romantic. It is the time to plant some seeds—after all, you can’t get what you want if you don’t tell anyone. We all are secretly wishing to get struck by Cupid’s arrow.

If you haven’t picked out the jewelry you’ll be wearing on February 14, we’ve some tips for Valentine’s Day Jewelry.


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In the following article by Rachel Garrahan. He hunts down the best-personalized jewelry for Valentines.

The best-personalized jewelry for Valentine’s Day

Last week, the model of the moment Gigi Hadid was spotted wearing twoAnnoushka pendants. With these delicate Alphabet diamond necklaces, featuring a G and a Z, for boyfriend Zayn Malik, she showed how personalized jewelry continues to be a favorite for those wanting to wear a loved one close to their heart.

Before becoming jeweler to the stars in New York in the 1930s, Fulco di Verdura, the Italian aristocrat, and jeweler, made his name working with Coco Chanel. He originally created hisVerdura Sign Language pins for Hollywood greats such as Katharine Hepburn. Last year, the Sign Language motifs were re-introduced as pendants to celebrate the company’s 75th anniversary. See full post here:


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 No matter who you’re shopping for this Valentine’s Day, these personalized jewelry picks are perfect for telling a truly unique love story.

Shop for Valentine’s Day Jewelry with our nationwide retailers:

Gift Idea’s for Valentine’s Day

With Valentine’s Day being right around the corner, finding the perfect gift for your love one can be nerve racking. Should you go for something more traditional like a heart shaped box of chocolates with a dozen red roses? Or should you do something more memorable like a weekend getaway to a romantic destination? Any of these suggestions will work but, why not go for something more memorable? Something they can always look back at and cherish forever? Make this Valentine’s Day the one to remember by getting your sweetheart a stunning piece of jewelry. What woman wouldn’t like a heart shaped pendant, diamond stud earrings, a charm bracelet, or anything that sparkles? Men are even wearing jewelry more now than in the past generations. Bracelets, watches, cuff links, rings and even money clips are excellent gift choices for your stud muffin.

For the Ladies

Show her how much you love her with a precious diamond heart pendant. It’s perfect for your wife, girlfriend, mom, sister or any lucky lady that has a special place in your heart. One of our PJI members, Alter’s Gem Jewelry in Beamont, TX, has a gorgeous Diamond Heart Pendant for you.

Diamond Heart Pendant_ Alters Gem Jewelry

Let your girlfriend know that you will be true and faithful to her with a heart shaped promise ring. At Brownlee Jewelers in Charlotte, NC you can purchase a beautiful 14Kt White Gold Heart Shaped Ring. It will definitely take her breath away.

14Kt White Gold Heart Shaped Ring_ Brownlee Jewelers

Heart shaped earrings will also put a sparkle in that lucky lady’s eye. The Source in Rochester, NY has a beautiful pair of dangling 14kt yellow gold and sterling silver heart earrings to offer you.

14kt yellow gold and sterling silver heart earrings_ The Source

For the Men

Men appreciate getting diamond jewelry on Valentine’s Day as well. G.M Pollack in Scarboro, ME offers a masculine Titanium Dual Finish Diamond Bracelet. It has just enough bling to show him your appreciation.

Titanium Dual Finish Diamond Bracelet_G.M. Pollack

Men’s watches are one of the most important accessories a man can own. Today they come in many different styles, colors, and sizes. Justice Jewelers in Springfield, MO offers a very nice variety of watches to choose from. This one here is a Stainless Steel Gents Bulova Accutron Kirkwood Quartz Chrono Watch.

Stainless Steel Gents Bulova Accutron Kirkwood Quartz Chrono Watch_Justice Jewelers

Does your man wear a lot of suites? Than cuff links will be the perfect accessory for him. Cuff Links are fancy, yet subtle but, claim authority all at the same time. They also show an eye for detail. Corbo Jewelers in Rutherford, NJ has a 14K White Gold Cuff Link with beautiful mother of pearl inlays.

14K White Gold Cuff Link with beautiful mother of pearl inlays_ Corbo Jewelers

So make this Valentine’s day a memorable one and give your local PJI Jeweler a visit today.

To find a PJI jewelers by you check out our Membership List!

The Meaning behind Birthstones

Birthstone Jewelry is a perfect birthday gift for someone special. These amazing gemstones are associated with the date of one’s birth and come in an array of different beautiful colors. Each stone is assigned to one of the 12 months in a year and has its own meanings. According to legend, birthstones are supposed to bring healing powers and therapeutic influences. When worn during the month it is designated to, the healing powers of the stone are believed to heighten.

January- Garnet

Garnet is derived from a Latin word “granatus,” meaning “grain” or “seed. The name was given to the gemstone because of its resemblance to the pomegranate seed. This beautiful birthstone signifies eternal friendship, trust and can also be a protective gem for journeyers to keep them safe on their travel and have speedy homecoming.

February –Amethyst


The word Amethyst actually comes from the Greek word “amethystos,” meaning sober. Ancient Greeks believed that this gemstone would protect them from intoxication. The amethyst strengthens the bond in a love relationship, making the amethyst gemstone ideal for unique engagement rings. It is also believed to protect people with their struggles and help them overcome difficulty.

March- Aquamarine

This pale blue gem’s name comes from the Roman word “Aqua,” meaning water.  It is said to have fallen from the jewelry boxes of mermaids and washed up on beaches. Sailors wore the aquamarine gem as protection from dangers at sea. Symbolizing both safety and security, especially within long standing relationships, the Aquamarine gem is perfect for anniversary gifts. This gem has also been said to reawaken love in a tired marriage.

April- Diamond


Hindus called the Diamond “Vajra,” meaning lightening. This name was given to the diamond because of the way the light dances off of gem and the fact that it is harder than any other substance on earth. The Diamond is symbolic of everlasting love and making a promise of an enduring relationship. This gemstone is can be given as a gift for any occasion.

May- Emerald

French call the Emerald a “jardin,” or garden, because of its resemblance to foliage. The emerald is a symbol of rebirth and believed to give the owner foresight, good fortune, and youth. Wearing an Emerald can also bring wisdom, growth, patience, love and fidelity. All of these qualities are essential for a successful long lasting love.



The Greeks say that pearls were hardened tears of joy, shaken the eyes of the goddess of love on the day she was born from the sea.  Also Ancient Chinese myths say that the pearls came from the brains of dragons. Pearls are nature’s perfect gift and are viewed as a mark of taste, refinement and purity. They are perfect gifts for celebrating a marriage or the birth of a child.

July- Ruby


The ruby is one of the most highly prized gems throughout history. Hindus call it “Rajnapura” meaning King of gems. When worn on the left hand it is said to bring good fortune.The glow of this gemstone is said to be an internal flame that cannot be extinguished making a gift of this stone symbolic of everlasting love.

August- Peridot

Hawaiians say that Peridot gems are tears that have been shed from the Volcano goddess Pele. This natives believed this because this gemstone is formed by volcanic activity.A gift of Peridot symbolizes vitality, strength and growth, both individual and within a relationship.

September- Sapphire

Sapphire comes from the Greek word “sapphirus” meaning blue. Kings and Priest favored this birthstone because they considered them symbolic of wisdom and purity. With the diamond being the first hardest gem, the sapphire gemstone comes into a close second.This brilliant blue Sapphire represents sincerity and faithfulness.

October- Opal


The birthstone of October is the opal gemstone, a majestic mirage of colors that seem to explode in sparkling miraculous luminescence.  Deriving from the Latin word “opalus,” the opal means precious jewel.  One legend explaining the origin for this birthstone is that it fell from heaven in a flash of fiery lightning. The radiant opal gemstone is symbolic of faithfulness and confidence and will surely light up any occasion!


November- Citrine

Citrine derives from the old French word, “citrin”, meaning lemon.  This gemstone ranges in color from the lightest yellow to a dark amber. A gift of Citrine gemstone jewelry is the perfect gift for someone who is going thru tough times because it is symbolic for hope and strength.

December- Blue Topaz


Decembers Birthstone comes from the Sanskrit word “tapas,” meaning heat.  Ancient civilizations thought the blue topaz had cooling properties.  They would throw it into a pot of water to boil and or cool hot temperatures. This gemstone has many healing powers. It is thought to have the ability to cure insanity, asthma, weak vision and insomnia. Giving the blue topaz as a gift symbolizes love and fidelity.

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