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PJI Advantages
Today´s retail jewelry industry is crowded and competitive. In every geographic market, multiple stores plus countless internet sites, contend for customers and the dollar they might spend on fine jewelry. Often, there´s a great deal of sameness in the items being sold and the manner in which they´re presented. As a result, it´s difficult for any jewelry retailer to stand out in ways that are positive and meaningful.
Because of it´s size, strength and philosophy Preferred Jewelers International is able to offer a program with unique elements that you and your store can use to build a customers confidence, fulfill their jewelry buying needs, and win their loyalty as long term clients.
The PJI program focuses on four key elements: Integrity in Sourcing, Assured Quality, Value Pricing and Wide Ranging Network Support.
Integrity in Sourcing
In recent years, issues like conflict diamonds have threatened to hurt consumers respect and desire for fine jewelry. For this reason, one of PJI´s top objectives is ensuring that the merchandise members receive from their suppliers and offer their customers comes from sources that are legitimate, reputable and responsible.
To achieve this objective, CBG requires suppliers to comply with initiatives such as the Kimberly Process. The group also asks suppliers to specifically affirm that they will not knowingly sell illicit diamonds and that to the best of their abilities, they will undertake measures to help prevent the sale of illicit diamonds.
Assured Quality
Inferior product quality, misrepresentation, and failure to disclose treatments constitute another set of challenges to consumer confidence in jewelry. To deal with these, CBG and PJI require all members – suppliers and retailers – to comply with federal, state and local laws as well as ethical guidelines set by the U.S. Federal Trade Commission governing fine jewelry.
Going further, CBG regularly conducts independent quality inspections of vendor merchandise. The purpose of this activity is to verify that features such as gold karat content and diamond carat weight are being accurately represented.
Value Pricing
Price is a major competitive factor in the marketplace, and PJI´s program addresses this issue too. By working together, PJI members have a collective buying power that is as great as any national chain´s. Thus, they can buy products at the lowest prices, and they are able to offer the best possible value to their customers.
Wide Ranging Network Support
PJI membership is geographically exclusive and limited to 100 members in the U.S. and Canada, with member stores agreeing to serve customers from other member stores throughout the network. This ensures that no competitor can give customers the same selection and value as a PJI member can. It also means that you and your customers have access to product availability and a stable referral and support system throughout North America.