Offering Rockford, Illinois and Madison, Wisconsin Exceptional Diamonds, Wedding Bands, Designer Bridal, Exotic Colored Gemstone Jewelry and Fine Swiss Watches.

Gruno's Diamonds, originally founded in 1953 by Lester G. Gruno had a reputation of value, trust, service and loyalty. After many years of success, the store was sold to it's jewelry designer, Brent Meade who has continued to build and uphold it's reputation.

Gruno's expanded to it's 2nd location in 2014 bringing it's world class experience to Madison, Wisconsin.

Today, both locations are proud to be family owned and operated and work tirelessly to uphold these values instilled by it's founder.

Gruno's stores are proud member's of the American Gemological Society. As a member of the American Gem Society, Gruno's is dedicated to consumer protection, ethical business practices and development and maintenance of superior gemological skills and knowledge. Only 1 in 20 jewelers meet the exacting requirements necessary for a membership with this elite organization.

Both stores also offer on site Jewelry Repair, Appraisals, Custom Designing and Watch Repair.

Call or stop by today to speak with their friendly and knowledgeable staff members about any service you desire.